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It is commonly believed that innovations are crucial in company's actovity. The significance of the role that is assigned to the issue of innovation is confirmed by numerous scientific research studies that indicate the existence of a link between innovativeness and company performance. In terms of the dynamically progressing process of globalization it seems that the relationship between innovation and company performance should be examined in the context of entities participating in international expansion. The process of internationalization may influence the creation of innovations by enterprises and at the same time the achieved results.

  • Autorzy:
  • Wydawnictwo: PWN
  • Rodzaj okładki: oprawa: twarda
  • Data premiery: brak informacji
  • Liczba stron: 161
  • Wymiary: 240x165 mm
  • EAN: 9788301179540

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